Originally planned as an in-person event, the COVID crisis quickly forced us to pivot to a virtual format. What we created was an engaging, unified attendee experience and a resoundingly successful event. We integrated unique tactics throughout the lifecycle of the event that captured attendees’ attention (gifts!), kept them focused (content!), helped them feel connected to the group (the app!), and incentivized their interaction (virtual scavenger hunts!).
National Sales Meeting
Pharma | Virtual Event
Program Overview
STATS
1,950 Gift boxes
17 Videos
18 Awards
Unbridled services
Story Crafting & Copywriting
Speaker Coaching
Virtual Event Production Services
Show Production Management
Gifting
Gifting
In order to boost attendee engagement and help them feel physically connected, we created a sequential gifting experience across the two-day event. This consisted of a large, branded box with five smaller boxes inside that attendees were prompted to open at specific moments during the event. Gifts included conference swag, give-back activity materials, all the makings for a coffee/tea break, and celebratory items for the awards show.
The App
The app we developed became a central part of maintaining engagement across the entire event. Not only did it house the Virtual Event Hall, it also included the meeting agenda, attendee directory, and speaker profiles. What made it special was the activity feed where attendees posted hundreds of messages, photos playlists and the award winners after the show.
Testimonials
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Event Tech & Mobile Apps
