The 2023 Applebee’s Franchise Conference brought together franchise owners from across the United States for a dynamic and inspiring gathering. This event was a celebration of leadership and collaboration, aiming to forge a unified vision for Applebee’s future. Attendees participated in insightful general sessions, explored vendor showcases, and engaged in valuable networking opportunities. The conference offered a deep dive into corporate strategies while fostering connections among franchisees. From meticulous planning to seamless production, we created an engaging platform designed to inform, inspire, and unite the Applebee’s community.
Franchise Conference
Restaurant Industry
518 Attendees
Creating Excellence Through Education
STATS
3 Days
60 Speakers
109 Sponsors
46 Animations
Unbridled Services Provided
Project Management
Sponsorship Portal
Motion Graphics
Welcome Reception
The conference began with a dazzling Welcome Reception, a perfect blend of networking and entertainment. Attendees had the chance to reconnect with colleagues, meet new acquaintances, and even design their own custom sneakers. True to Las Vegas flair, the evening featured an interactive drink wall, mesmerizing acrobats, and electrifying live music, setting the stage for an unforgettable event.
Stage Design & Production
Unbridled Productions meticulously crafted a custom stage for the event, considering the meeting goals, destination, and venue space. From initial sketches to detailed renders to the final onsite stage, the Production team managed every aspect of the event. They oversaw the entire event load in, orchestrated seamless rehearsals, and transformed the ballroom from a professional General Session setting into a dazzling evening Awards Ceremony.
Animations
Our Motion Design team produced 18 captivating animations for this event, featuring dynamic background loops, eye-catching title spots, and riveting transition animations. A standout creation was the extended walk-in animation, designed to engage attendees at the start of each General Session. These animations not only reinforced the conference’s theme and visual identity but also kept the audience’s attention during various speaker sessions, enhancing the overall delivery of information.
Walk In Loop
Titles
Transitions
Background Loop
Showcases
Applebee’s hosted two educational showcases. The Supplier Showcase highlighted partners and introduced new offerings, providing an opportunity to build relationships with supplier partners. The Departmental Showcase allowed franchise owners to engage deeply with Applebee’s Corporate departments. Both showcases equipped franchise owners with the knowledge needed to thrive in the ever-evolving restaurant industry.
Awards Celebration
The Awards dinner held on the final evening, provided a fitting conclusion to the conference while honoring the achievements of the General Managers across the company. The evening featured spectacular food, drinks, entertainment, and a silent and live auction to benefit the Bill Palmer Legacy Foundation.
Gifting Experience
Always a fan favorite, the Gifting Experience offered attendees a truly unique conference keepsake. Participants were invited to design their own pair of custom shoes, adding an exciting and interactive element to the conference. This gift not only delighted attendees but also underscored Applebee’s dedication to providing memorable and meaningful experiences to its franchise owners, boosting conference engagement and attendee satisfaction.
