All Managers' Conference
Fast Casual Restaurant
3300 Locations
100,000 Employees
Cultivating Connection at Scale
The 2022 All Managers’ Conference (AMC) was primarily focused on connecting and inspiring Chipotle’s leaders. The theme for the 2022 AMC was centered on Chipotle’s mission to Cultivate A Better World. We gave life to this theme through narratives from leaders and executives, like how purpose drives leadership, inspires action, and fuels values.
After 7 years, our collaboration with Chipotle has grown into a real partnership in which we work hand-in-hand with Chipotle’s executives on content, and their conference experience team on logistics and planning. With a firm purpose and set of objectives, every touch point was crafted from the heartbeat of Cultivating A Better World.
STATS
3 Days
3300 Attendees
10 Speakers Supported
17 Custom Videos
The Experience
Chipotle’s AMC was a company event that took place over 3 days at the MGM in Las Vegas. Through our partnership, Unbridled managed all the touch points of this event from sourcing and contracting, to program strategy, event planning, presenter content, video production, stage design, live event production, breakout management, talent and entertainment sourcing, group air booking, and ground transportation.
Visual Identity
The AMC logo was designed by Unbridled and has remained a hallmark branding element. Embracing the acronym, AMC, allowed for the simplicity to bring in other brand elements across a gamut of collateral and signage pieces.
Presentation Design & Speaker Support
By providing services such as scriptwriting, story development, presentation design, and speaker coaching, we moved beyond just being a partner, and became an extension of Chipotle’s team. We designed visuals that were thoughtfully integrated with the scripts and outlines of the presenters, which resonated well with their people.
Video
In tandem with the presenters’ overarching story, video plays a vital role in the high impact and emotive delivery of key messaging. From motion graphics opening sequences to traveling the country for live-action, documentary-style film shoots, our video team directs and produces a gamut of rich and cinematic footage that lives on far beyond the event.
Food with Integrity
Leading with Purpose
Roundup Reel
Motion Graphics Design
Welcome Reception Hype Video
AMC Logo Reveal
Speaker Title Card
Adobo Awards Open
Best Digital Sales
Best Guest Experience
Allegiant South Video Board
Event Production
Our production services bring all of the content, video, and messaging to life through innovative stage design, lighting, A/V, and much more. From the massive general sessions in the Grand Garden Arena, to performances from top-tier entertainment, our production team produces it all from the ground up.
Breakout Design
Unlike the typical breakout, AMC focuses on experiential learning that incorporates adult learning theory, interaction, tactile experiences, peer-to-peer discussion, and gamification. These Learning Labs cultivate novel experiences that increase learning retention, and foster connection and engagement.
Experiential Design
Beyond the breakout design, experiential design flows into all aspects of the event, including evening event design, custom-built structures, off-site events, a pop-up store build-out, registration, awards, and many more touch points.
Awards
One of the most important aspects of corporate events is recognition. For AMC, the Adobo Awards invites every attendee to a celebratory experience with world-class entertainment, decor, and bespoke experiences manicured to evoke the unforgettable.