When this financial company asked us to reimagine their annual 10,000-person Focus conference as a virtual event, we knew the project would require every tool at our disposal. On top of creating a TV-ready production with hours of original content, it was all done while adhering to COVID-19 safety regulations. In short, this project would be the ultimate test of endurance and ingenuity. Just the way we like it.
Focus Live
Finance | Virtual Event
Going Beyond the Stage
STATS
3 Days on-site filming
79 Videos produced
20 Breakouts
10,000 Attendees
Creating the Look
A comprehensive visual identity informed the look of everything from emails and website content to the anchors’ desk and other on-stage decor. Of course, the videos themselves incorporated stylized motion graphics and branded visuals to further highlight the event’s unique aesthetic.
Production in a Pandemic
Our main goal for Focus was twofold: make a great show and make it safe. We traveled to Charlotte, NC to record our event on-site. In addition to building a custom set that kept workstations six feet apart, we outlined best practices for operating the show and coordinating the crew for the client’s benefit.
Content is King
When it comes to virtual events, video content is a key component. To fill three days’ worth of pre-recorded material, we produced 79 individual videos. These cinema-quality set pieces included instructional videos for the event website, breakout sessions, executive presentations, and a series of “live-to-tape” newsroom-style commentaries.
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